The first signature hotel will be Grand Central by Scandic in Stockholm, with another launch planned for Stockholm in spring 2016 and further ones planned for other Nordic countries, including Norway. Hotels will be characterised by their unique history and character and will be created through the rebranding of existing hotels and the opening of new ones.
Frank Fiskers, president and chief executive of Scandic Hotels said: "Our strong customer offering already attracts both Nordic and international business and leisure travellers as confirmed by our customer surveys and high percentage of repeat customers. By launching a collection of signature hotels, we will realize the hotels’ full potential in terms of customer offering and profitability."
The Group's hotel concept HTL, which today includes four hotels in Stockholm and Oslo, will at the same time be tied more closely to the Scandic brand and will change its name to "HTL by Scandic" at the beginning of 2016.