EMA announces partnership with MICEBOOK

The Event Marketing Association (EMA) has announced a partnership with MICEBOOK, the online platform for event organisers.

EMA's Clare Moses
EMA's Clare Moses

Through the partnership, MICEBOOK will create a central account for EMA members to share their notes, feedback and information about suppliers and venues across the meetings and events market.

Clare Moses, head of events at Barclays, said MICEBOOK offered somewhere to build personal databanks of knowledge. She added: "Corporate members can create a company profile, capturing their teams’ notes and knowledge. Members can also opt in and share their knowledge across the EMA Membership, in return for having access to others' knowledge and experiences."

Richard Waddington, chair of EMA and investor and chair of MICEBOOK, stepped away from the decision-making process due to his involvement in the company, letting the committee review the system independently. "Other venue-search suppliers have approached EMA offering their services, however, none offer the service MICEBOOK offers around SRM, which is EMA’s key reason for proceeding with this relationship."

Meanwhile, Chetan Shah, founder and CEO of MICEBOOK, said it was a great tool for corporate event planners. "We are delighted to be working in partnership with the Event Marketing Association. Whilst many users of MICEBOOK work for agencies and have access to vast amounts of data, some corporate planners work on their own. So having access to information through MICEBOOK will be a great benefit to them. The central database will provide members with an invaluable resource and a platform where they can share information on destinations, venues, hotels and suppliers in one place."


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