Hyundai appoints The fresh Group for 2016 Dealer Conference

Hyundai has appointed The fresh Group to deliver its 2016 Dealer Conference, following a competitive pitch involving four agencies.

The fresh Group's Patrick Howells
The fresh Group's Patrick Howells

The conference will take place in January 2016 at the Park Plaza Hotel, Westminster Bridge, London. There will be 400 delegates in attendance, including dealer principals, dealers, guests, agencies and head office colleagues.

Hyundai Motor UK kicks off each year with a Dealer Conference and the 2016 event will provide an essential platform for networking, sharing key messages and discussing future plans. The fresh Group, which recently won the C&IT award for UK Agency of Year, will manage the creative strategy and concept, event theme, content and media creation and production, delegate management, event production, logistics and travel bookings.

Patrick Howells, managing director at fresh, said it was an important event for Hyundai, during a significant period of ongoing development for their business. "To be appointed to deliver this project is a great achievement that is testament to our strategy to develop our automotive service offering further as we move into 2016."

It is the first event that fresh will be delivering for Hyundai and the agency said it hopes it will be "the start of a long-standing partnership".

Meanwhile, Kate Conway, events manager at Hyundai and leader of the pitch process for the 2016 Dealer Conference, said it was incredibly important to work with partners who truly immerse themselves in the brand, the future direction of the company and the objectives for the conference.

"It was very clear from first reviewing fresh’s proposal that they had invested a lot of time in ensuring they did this. Their innovative, creative ideas were core to their proposal, as well as their strong delivery and logistics skills. We are very much looking forward to working with the team at fresh, who are clearly all very passionate about working with Hyundai."

More:

60 Seconds with... The fresh Group's Patrick Howells

Dixons Carphone and Homebase wins boost Fresh Group profit

The Fresh Group launches content division

The Masterplan: The Fresh Group

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Quality counts in Singapore

With its state-of-the-art, flexible spaces, Singapore's Shangri-La Hotel is the luxury venue of choice.

Tee time: Global golfing

Tee time: Global golfing

Some say 'golf is a good walk spoiled', but for these five resorts it couldn't be further from the truth.

10 cities that are championing accessibility for venues and events

10 cities that are championing accessibility for venues and events

Report showcases destinations meeting the needs of delegates with disabilities.

My Dream Event: An immersive sonic experience with Max Richter

My Dream Event: An immersive sonic experience with Max Richter

Paul Boulding, creative director at SET Live would hold a product launch where sound is king at the Saatchi Gallery.

Historic Soho music venue gets £1m restoration

Historic Soho music venue gets £1m restoration

Refurbished venue will open on 28 November as Soho Residence and have capacity for 350 over three floors.

Poor work culture can derail mergers and acquisitions

Poor work culture can derail mergers and acquisitions

Report finds 100% of UK employees would consider leaving a job if it was not a good cultural fit for them after M&A activity.

BA launching London to Charleston route in April

BA launching London to Charleston route in April

Travellers will be able to fly directly from Heathrow to the home of the iconic 1920s dance craze in South Carolina.

5 principles for success in the business of events

5 principles for success in the business of events

CEO of INVNT Scott Cullather spoke at the US Forum and offered agencies advice for staying on top of their game.

'If we have entered the Brexit endgame, the industry needs to understand the ramifications'

'If we have entered the Brexit endgame, the industry needs to understand the ramifications'

It's time to set our sights on the details of the deal, says Rachel Ley, managing director of RLC.

Where are the riskiest places to travel in 2019?

Where are the riskiest places to travel in 2019?

Travel Risk Map reveals the latest medical, road safety and security risk ratings of countries around the world.

LATEST JOBS