TFI Group aims to expand corporate sales under new CEO

TFI Group's new CEO Sanjay Patel has announced plans for the agency to 'gain more traction' in the corporate market under his leadership.

TFI Group's new CEO Sanjay Patel
TFI Group's new CEO Sanjay Patel

Patel, who first joined TFI Group in January this year from more2 Ltd, was appointed as CEO at the start of September.

Patel plans to ‘press ahead more swiftly on corporate sales’ as he shapes the agency’s strategy for the future with his core management team.

He said: "Of our three channels - Pharma, Corporate and Association - Corporate is the one where we want to gain more traction and we have plans as to how we’re going to do that immediately, both within the UK markets from London and in Asia-Pac via our Singapore base.

"I’m keen that we build our skills base on the Corporate front and we’re transferring skills in-house as well as finding new staff, both of which we’re doing right now. We are getting a good number of exciting opportunities and winning new business, as well as gaining more traction from existing accounts."

Patel was moved into the role of CEO, while TFI Group chairman Peter Franks takes a leave of absence for ill health. 

Simon Maier, creative director at TFI Group, added: "While Sanjay is the new CEO, Peter remains TFI’s chairman and he and the Board discuss business regularly - and of course we look forward to his speedy recovery."

More:

TFI Group appoints new CEO as Franks takes sickness leave

TFI Group appoints new directors and reshuffles board

TFI Group reports 18% drop in turnover

• For more in-depth features, as well as breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS