Representation and marketing company RAM Organisation will host the inaugural Champagne & Ice Networking event at The Bloomsbury Ballroom on 4 November, with more than 150 event professionals signed up to attend so far.
The event will combine keynote talks from inspiring industry figures, an exhibition of more than 30 London venues and networking.
Each element will be separated into three modules that will take place at different times throughout the day and event buyers can attend either individually or for the whole day.
Speakers will include Zibrant managing director Fay Sharpe, award-winning opera singer Marika Rauscher and the team behind the Bear Grylls Survival Academy packages for corporate groups.
John Kelly, joint owner of RAM Organisation, said: "We wanted to create something special, an experience that mixed the different elements of standard networking events with an ambitious theme to attract the right buyers.
"Underlining everything were two main aims; the first was that it had to offer a modular day to make best use of attendees' time and secondly we wanted to offer real value for money to exhibitors with a ‘price per contact acquisition’ that stood it apart from similar events."
Attendees will also be able to meet with a variety of exhibiting venues, which will include The O2, Historic Royal Palaces, Trinity House and The Caledonian Club.
Kelly added: "It has been a real labour of love to get this off the ground and it’s something that we’re really passionate about making a success of as we see it as a win-win for buyers and exhibitors alike.
"We’ve had an amazing level of interest in it, though we still have a couple of places left to fill for exhibitors, so if you’d like to come along we’d urge you to get in touch soon."