The appointment follows a competitive pitch and will see Crown design, manage and produce an integrated campaign to engage the company’s European distributors. The agency is currently finalising the details of the product launch event.
Crown has partnered with specialist automotive PR agency Performance Comms to fulfil media and social duties for the campaign, and has also developed a new product identity as part of their work.
Simon Hambley, director of Live at Crown, said: "We’re extremely excited to announce this win and even more so to work on this account. Our team pulled together a great concept for DENSO's newest product, stretching our creative boundaries and showcasing our capability to offer an integrated, multi-channel solution that will amplify the impact of the launch. It will be hugely rewarding to see this come to life in the coming weeks."
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