DENSO appoints Crown for new product launch

Automotive technology supplier DENSO has appointed agency Crown for an integrated campaign to launch a new product to its distributors.

Simon Hambley, director of Live at Crown
Simon Hambley, director of Live at Crown

The appointment follows a competitive pitch and will see Crown design, manage and produce an integrated campaign to engage the company’s European distributors. The agency is currently finalising the details of the product launch event. 

Crown has partnered with specialist automotive PR agency Performance Comms to fulfil media and social duties for the campaign, and has also developed a new product identity as part of their work.

Simon Hambley, director of Live at Crown, said: "We’re extremely excited to announce this win and even more so to work on this account. Our team pulled together a great concept for DENSO's newest product, stretching our creative boundaries and showcasing our capability to offer an integrated, multi-channel solution that will amplify the impact of the launch. It will be hugely rewarding to see this come to life in the coming weeks."

More:

Crown appointed for London Rugby World Cup conference

Top 50 Agencies 2015: Crown Business Communications (26)

Crown appoints new executive producer

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

LATEST JOBS