The aim of the project is to catalogue, on behalf of the BVEP and for the benefit of the entire UK events sector, both industry-generated and academic research that has been produced since 2000. The online directory, which will go live in March 2016, will include a brief reference on each item of research with appropriate links and details of how to access the data.
Michael Hirst OBE, chair of the BVEP, said: "This is a highly significant piece of research, commissioned by the BVEP and announced during National Events Month, which we believe will be of benefit to the entire sector. We judge this project to be unique and the first attempt of its kind globally to produce a comprehensive register of published events industry research."
While the primary focus will be on UK research, studies undertaken in other countries, which are felt to be relevant, will also be referenced. The project will also assist the BVEP Research Group to identify key gaps in existing market intelligence so that future activity can focus on how best to fill such gaps.
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here