Survey shows 87.5% of UK workers place high value on incentive trips

A study by the Society for Incentive Travel Excellence (SITE) has revealed that 87.5% of UK respondents feel incentive trips make them feel appreciated in the workplace.

In addition, 75% said incentive trips increased their trust in the company and a further 66% said trips allowed them to interact with high-level management. Meanwhile, 80% cited ‘greater company loyalty’ as a result of incentive travel and 72% said it was ‘motivating’ or ‘extremely motivating’.

However, in the UK it was noted that 50% of respondents would choose cash over incentive travel and 59% would prefer paid holiday. These numbers were significantly higher than in the US, indicating programmes need to be carefully tailored depending on the market.

Alan Wight, managing director of agency Cascade, told C&IT that tailoring was absolutely essential to meet both the client and the individual travellers’ needs. "We balance group time with other activities and create a socially comfortable environment. We talk to each traveller to find out what they really want to do, so there’s a unique experience element for everyone." 

Fay Sharpe, managing director at Zibrant, said the industry had a responsibility to move away from talking about the destination and the trip. "It’s about motivating employees and having really clear objectives. You need to communicate with both clients and travellers to find out what they want to get out of it. The desired outcome could be to increase sales, for example. Event planners need to be looking at the group that’s going to really find out what will motivate them."

The survey also noted that 45% of respondents said they’d like to see a CSR element in their trip. 

More:

Incentive business triples at Sandals Resorts

Land Rover launches adventure packages to corporate markets

Berlin by buyers: The incentive trip 

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

First look: The Eastside Rooms in Birmingham to open in 2020

First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

An introvert's guide to networking in four easy steps

An introvert's guide to networking in four easy steps

From icebreaker questions to standing out in a crowd, one event planner offers tips for connecting in a roomful of strangers.

BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

LATEST JOBS