C&IT Awards: Best Use of Event Technology and/or Social Media

The winner of Best Use of Event Technology and/or Social Media at the C&IT Awards was Google Closer, which took place in Singapore and was delivered by Jack Morton Worldwide.

Best Use of Event Technology and/or Social Media
Best Use of Event Technology and/or Social Media

The International Music Summit is the world's premier platform for electronic dance music.

With Paul Oakenfold headlining the closing party, Google asked Jack Morton Worldwide to create 'something extraordinary' to drive people to its platforms. Using Google+ integrated technology and bioreactive wristbands for each guest, the agency enabled fans' social networks to use motion and emotional data to change the space and music in real-time, connecting the live and digital worlds. Judges said they were "blown away".

Shortlisted
Astellas EAU2015 by Ashfield Meetings & Events
Meet the Future @CentralHall by Central Hall Westminster
Tata Consultancy Services (TCS) Amsterdam Marathon: Calling all
Superheroes
#TwitterOnTap by Green Light Events

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

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