C&IT Awards 2015 winners: Best Event Solution to a Business Challenge

The winner of Best Event Solution to a Business Challenge at the C&IT Awards was BrandFuel for OK Google in London, Paris and Hamburg.

OK Google 2015
OK Google 2015

In a hotly contested category, BrandFuel's OK Google event series stood out for its "excellent" brand submersion and innovative ideas.

At three consecutive events in London, Paris and Hamburg, members of the press interacted with Google products in real-life scenarios, highlighting how features like Voice Search, Maps and Google Now can make everyday life much simpler. The series exceeded all targets and generated conversations around the technology and the premium nature of the events, with thousands of Twitter mentions and millions of impressions.

Commended:
John Lewis 150 For All
Agency: mcm creative group
Venue: LG Arena, Birmingham

Shortlisted:
Falcon and Associates: Dubai Week in China by Sledge
Danone Nutricia Early Life Nutrition (ELN) Internal Company Conference:
Connect Live 2015 by Top Banana
Microsoft Advertising, Cannes Lions International Festival of Creativity
2014 by Cheerful Twentyfirst
#TwitterOnTap by Green Light Events

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Google wins with intelligent events

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