C&IT Awards 2015 winners: Pharma/Medical/Health & Beauty Event of the Year

Agency TRO took C&IT's Pharma/Medical/Health & Beauty Event of the Year for the Bupa Boost launch at BAFTA 195 Piccadilly.

Bupa Boost app launch at BAFTA, 195 Piccadilly, London
Bupa Boost app launch at BAFTA, 195 Piccadilly, London

Click here for a list of all the C&IT Awards 2015 winners

Agency TRO brought to life Bupa's new mobile health and wellbeing solution, Bupa Boost, at a launch event for 150 corporate customers and press at London's BAFTA 195 Piccadilly. Content was enhanced by two films created for the event by TRO. Outside the theatre, guests could experience the benefits of Bupa Boost in three distinct zones. Highlights included a live Scriberia artist and a Batak wall challenge. Judges were impressed with the use of social media to drive engagement on the day.

Shortlisted:
Janssen - Johnson & Johnson 2015 EMEA Management Forum by Ashfield
Meetings & Events
Nutricia True Grit General Managers Meeting - Arizona by Aspect
Wella Global Conference 2015 by MCI

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

TRO opens Madrid office to service clients including Nike and Real Madrid

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