C&IT Awards 2015 winners: Automotive Event of the Year

Agency 88 Events took home C&IT's Automotive Event of the Year for Apollo Vredestein's global launch of Quatrac 5 and Snowtrac 5 tyres in Edinburgh.

Apollo Vredestein's global launch of Quatrac 5 and Snowtrac 5 tyres in Edinburgh
Apollo Vredestein's global launch of Quatrac 5 and Snowtrac 5 tyres in Edinburgh

Click here for a list of all the C&IT Awards 2015 winners

Leading tyre brand Apollo Vredestein commissioned 88 Events to launch its latest all-season and winter tyres. A group of 100 guests from 40 countries were flown into Edinburgh Airport for the two-day event. They were escorted on a sight-seeing tour of Edinburgh followed by a gala dinner and multimedia presentation at Mansfield Traquair in the evening.

The next day they enjoyed a 60-mile rally along the East Lothian coastline in specially branded cars fitted with the Quatrac 5 all-season tyres.

The destination was Gosford House, where a winter wonderland snowdome had been created to showcase the features of the winter tyre. Guests relaxed with a pitch-and-putt competition before being taken back to the airport.

88 Events repeated the two-day format a further five times for a total of 615 guests. Judges said that the event was well thought out, planned and executed.

Commended:
Peugeot 208 Mid-life Re-energised
Agency: AddingValue
Venue: Roundhouse, London

Shortlisted:
Citroen National Dealer Conference 2015 by Crown
Jaguar Land Rover Innovista by drp
Citroen: Goodwood Festival of Speed by Crown
Hyundai Dealer Conference 2015 by Jack Morton Worldwide

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Case Study: BMW picks Iceland for annual incentive

Top 50 Agencies 2015: The Black Tomato Agency (19)

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS