C&IT Awards 2015 winners: Automotive Event of the Year

Agency 88 Events took home C&IT's Automotive Event of the Year for Apollo Vredestein's global launch of Quatrac 5 and Snowtrac 5 tyres in Edinburgh.

Apollo Vredestein's global launch of Quatrac 5 and Snowtrac 5 tyres in Edinburgh
Apollo Vredestein's global launch of Quatrac 5 and Snowtrac 5 tyres in Edinburgh

Click here for a list of all the C&IT Awards 2015 winners

Leading tyre brand Apollo Vredestein commissioned 88 Events to launch its latest all-season and winter tyres. A group of 100 guests from 40 countries were flown into Edinburgh Airport for the two-day event. They were escorted on a sight-seeing tour of Edinburgh followed by a gala dinner and multimedia presentation at Mansfield Traquair in the evening.

The next day they enjoyed a 60-mile rally along the East Lothian coastline in specially branded cars fitted with the Quatrac 5 all-season tyres.

The destination was Gosford House, where a winter wonderland snowdome had been created to showcase the features of the winter tyre. Guests relaxed with a pitch-and-putt competition before being taken back to the airport.

88 Events repeated the two-day format a further five times for a total of 615 guests. Judges said that the event was well thought out, planned and executed.

Commended:
Peugeot 208 Mid-life Re-energised
Agency: AddingValue
Venue: Roundhouse, London

Shortlisted:
Citroen National Dealer Conference 2015 by Crown
Jaguar Land Rover Innovista by drp
Citroen: Goodwood Festival of Speed by Crown
Hyundai Dealer Conference 2015 by Jack Morton Worldwide

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Case Study: BMW picks Iceland for annual incentive

Top 50 Agencies 2015: The Black Tomato Agency (19)

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