C&IT Awards 2015 winners: UK Conference or Congress of the Year

C&IT's UK Conference or Congress of the Year was won by agency BrandFuel for Google Create, held at Cliveden House & Danesfield House.

Google Create 2015, by BrandFuel
Google Create 2015, by BrandFuel

Click here for a list of all the C&IT Awards 2015 winners

BrandFuel developed an ambitious agenda to excite attendees at Google's first Create conference at Cliveden in Berkshire and Danesfield House in Buckinghamshire.

A total of 76 leading brand marketers took part in the one-and-a-half day festival of ideas, designed to equip them with the tools to navigate the post-digital marketing age. Speakers included Turner Prize winner Grayson Perry and double Olympic Gold medallist Mo Farah.

The event was less formal and more participative than previous Google events, with more time set aside for networking. As well as producing the event itself, BrandFuel created all the visual assets.

Audience feedback following the event indicated 85 per cent of delegates came away with a more positive view of Google and 100 per cent said they would attend next year if invited. Judges described it as a "game changing pilot" that was "mind blowing both in programme and execution".

BrandFuel's client services business development director Sue Winckler cited the "strong relationship" with Google as the catalyst for the agency's success.

Commended:
Three Reinvention Conference
Agency: Brand & Deliver
Venue: ICC at ExCel London

Shortlisted:
Peugeot 208 Mid-life Re-energised by AddingValue
Hyundai Dealer Conference 2015 by Jack Morton Worldwide
Bupa Boost launch at BAFTA 195 Piccadilly by TRO

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Case Study: BMW picks Iceland for annual incentive

Top 50 Agencies 2015: The Black Tomato Agency (19)

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Lockdowns extended as BA suspends flights to and from mainland China

Lockdowns extended as BA suspends flights to and from mainland China

BA says all direct flights involving mainland China have been suspended 'with immediate effect' because of the coronavirus.

Case study: The incentive held in a cannabis field

Case study: The incentive held in a cannabis field

Industrial hemp producer Kannaway treated its top distributors to an immersive day out on a hemp farm.

SITE Crystal Awards winners revealed

SITE Crystal Awards winners revealed

Incentive travel companies received awards for creating unique and memorable experiences at a ceremony in Vancouver.

Dear C&IT: B2B events should be fun too

Dear C&IT: B2B events should be fun too

Rasha El-Shirbini from The fresh Group says whether it's consumer or B2B, think of delegates as humans first.

BCD M&E appoints chief operating officer

BCD M&E appoints chief operating officer

New COO will manage leaders from five regions, as the agency continues its global growth plan.

Is the cost of a venue the most important factor for corporate event planners?

Is the cost of a venue the most important factor for corporate event planners?

A panel at C&T’s Corporate Forum discusses what really matters when planners and suppliers work together.

Deadline for C&IT incentives survey this Friday

Deadline for C&IT incentives survey this Friday

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

What you need to know about the Coronavirus threat

What you need to know about the Coronavirus threat

Risk intelligence company assesses the response to the outbreak and its impact on travel.

Why delegates on a tropical incentive were happy to clean the beach

Why delegates on a tropical incentive were happy to clean the beach

Dell Technologies' StaceyLynn Hoaglan explains how the company is tackling its sustainability challenges.

Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

LATEST JOBS