C&IT Awards 2015 winners: UK Conference or Congress of the Year

C&IT's UK Conference or Congress of the Year was won by agency BrandFuel for Google Create, held at Cliveden House & Danesfield House.

Google Create 2015, by BrandFuel
Google Create 2015, by BrandFuel

Click here for a list of all the C&IT Awards 2015 winners

BrandFuel developed an ambitious agenda to excite attendees at Google's first Create conference at Cliveden in Berkshire and Danesfield House in Buckinghamshire.

A total of 76 leading brand marketers took part in the one-and-a-half day festival of ideas, designed to equip them with the tools to navigate the post-digital marketing age. Speakers included Turner Prize winner Grayson Perry and double Olympic Gold medallist Mo Farah.

The event was less formal and more participative than previous Google events, with more time set aside for networking. As well as producing the event itself, BrandFuel created all the visual assets.

Audience feedback following the event indicated 85 per cent of delegates came away with a more positive view of Google and 100 per cent said they would attend next year if invited. Judges described it as a "game changing pilot" that was "mind blowing both in programme and execution".

BrandFuel's client services business development director Sue Winckler cited the "strong relationship" with Google as the catalyst for the agency's success.

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