C&IT Awards 2015 winners: Internal Communications Event of the Year

C&IT's Internal Communications Event of the Year award was won by mcm creative group for John Lewis 150 For All at the LG Arena, Birmingham.

John Lewis 150 For All, LG Arena, Birmingham
John Lewis 150 For All, LG Arena, Birmingham

Click here for a list of all the C&IT Awards 2015 winners

New for 2015, the internal communications category was high scoring and hotly contested, with John Lewis 150 For All a worthy winner.

The live show, which kicked off with an Olympic-style opening ceremony featuring more than 400 Partners (employees), was staged at the LG Arena in Birmingham to celebrate the brand's 150th anniversary. Through a mix of storytelling drama, live performances, music from acts including Paloma Faith and videos, mcm created a truly memorable experience that educated and entertained John Lewis partners.

Judges were impressed by the use of technology to reach as many as possible - more than 25,000 John Lewis Partners in the audience, via satellite link to events in Edinburgh and London, and an online broadcast to stores and Partner homes. Digital engagement levels were high, with more than 4,000 texts and picture messages throughout the evening.

Commended:
Primark Autumn/Winter 2014 Board & Range Presentation
Agency: Top Banana
Venue: Victoria Warehouse, Manchester

Shortlisted:
Wrigley Sense the Magic (All Associates Day) by Cheerful Twentyfirst
Astellas E6 Better Together Meeting by Cuttsy and Cuttsy
Kellogg's South Africa - Moving Forward by Top Banana
Danone Nutricia ELN Internal Company Conference: Connect Live 2015 by
Top Banana

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Case Study: BMW picks Iceland for annual incentive

Top 50 Agencies 2015: The Black Tomato Agency (19)

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Judges announced for 2019 C&IT Awards

Judges announced for 2019 C&IT Awards

This year's awards in partnership with Business Events Australia will return to the Hilton on Park Lane.

Corporate Travel Management Europe hires director of client services

Corporate Travel Management Europe hires director of client services

David Di Feliciantonio moves from Flight Centre to a new role with CTM Europe managing business growth and development.

'Hard work mixed with a bit of personality gets you everywhere'

'Hard work mixed with a bit of personality gets you everywhere'

A-List 2019: Dan Solen, events director at GOTO Events.

Case study: Charity Film Awards at 133 Houndsditch

Case study: Charity Film Awards at 133 Houndsditch

Etc venues worked with Iconify to produce an evening of awards and entertainment hosted by Sally Phillips.

ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

LATEST JOBS