C&IT Awards 2015 winners: Incentive Programme of the Year

C&IT's Incentive Programme of the Year award was won by The Black Tomato Agency for the NuSkin Success Trip 2015 to Marrakech.

NuSkin Success Trip 2015, Marrakech, Morocco
NuSkin Success Trip 2015, Marrakech, Morocco

Click here for a list of all the C&IT Awards 2015 winners

The Black Tomato Agency was touted by our editorial team as 'one to watch' this year and has lived up to its title, with judges shortlisting three of its entries in this category. But it was its incentive programme for premium skincare and nutrition brand NuSkin that impressed the most.

A total of 250 distributors and VIPs from NuSkin's European operation were treated to a 'money can't buy' experience in Marrakech for four nights, complete with luxury accommodation and bespoke events. Highlights included a three-course candlelit dinner under the stars in NuSkin's very own desert camp, a fireworks display surrounded by camels, dancers and live music, and NuSkin's own Moroccan festival and pool party.

Judges noted how NuSkin's brand and audience were taken into consideration throughout the design and execution of the programme. The client said the event surpassed all its expectations.

Shortlisted:
BMW The Ultimate Adventure by The Black Tomato Agency
Mazda Elite Club UAE by The Black Tomato Agency
Australia - Explore. Engage. Envision by Ovation Australia
AstraZeneca Academy 2014 by Zibrant

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Case Study: BMW picks Iceland for annual incentive

Top 50 Agencies 2015: The Black Tomato Agency (19)

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

LATEST JOBS