There could only be one winner of the 2015 Grand Prix, honouring the best of this year’s award winners. Having picked up three other awards for its work with Google, BrandFuel was the clear choice.
The agency was awarded Best Event Solution to a Business Challenge for its Ok Google event and both UK Conference or Congress of the Year and IT & Telecoms Event of the Year for Google Create, as well as being commended in the UK Agency of the Year category.
Google Create was a one-and-a-half day festival of ideas hosted at the exclusive Cliveden and Danesfield Houses in Berkshire and Buckinghamshire respectively, mixing industry-specific discussions with innovative speakers from across the spectrum. Create’s objective was to spark guests’ imagination and equip delegates with the tools to navigate the post-digital marketing age.
Meanwhile, Ok Google introduced key innovations like Voice Search, Maps and Google Now to journalists in London, Hamburg and Paris. Through the detailed creation of five real-life scenarios where guests used each of the products within the stories, they emerged with a heightened understanding of how Google products can make people’s lives much easier.
Both Google events scored almost maximum points and judges were impressed with the excellent creative and "mindblowing" execution.
The full list of C&IT Award winners can be found here and more photos and video from the event will be published online throughout the week.
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