Frater has just moved from his role as head of events at specialist automotive PR agency PFPR, and has worked with several event agencies including THA, GRG, BI and Zibrant in both operational and managerial roles. He has also worked as an in-house clinical meetings manager for Pfizer.
Commenting on the appointment, Frater said: "The brands Goose work with are extraordinary and the pipeline of events is hugely exciting. I can’t wait to get stuck in."
Goose Live Events director Sam Trevenna added: "This is an exciting time for Goose Live Events and I am delighted to have Ashley bring his extensive operational experience to our premium automotive clients."