Henderson will be responsible for ‘charting the agency’s creative vision’, as well as chairing its global Creative Council, which is comprised of executive creative directors and senior strategists from across the world. He will also oversee Jack Morton’s brand marketing.
Henderson will join Jack Morton from Geometry Global, where he is currently chief creative officer for North America. Prior to Geometry, Henderson was group creative director at Ogilvy in New York, where he worked on global and US accounts, including IBM, Siemens, Six Flags, TD Ameritrade and DuPont. Henderson’s work has won numerous awards, including Clio, Effie, Addy, and Webby Awards.
Josh McCall, chairman and CEO of Jack Morton Worldwide, said: "As an ideas-led brand experience agency, our creative leadership is a vital component of our success. Bruce is an extremely talented storyteller, team-builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients."
Henderson added: "Jack Morton has a fantastic reputation for creating brand experiences and I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way. I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally."
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here