CWT Meetings & Events launches new app for meetings industry

CWT Meetings & Events has launched a new app to support smaller meetings and conferences.

CWT's Thierry Duguet
CWT's Thierry Duguet

Meet by CWT M&E contains useful data for organisers and attendees including meeting details, an agenda and an email function for organisers to contact delegates. Users will also be able suggest new features through a built-in feedback system.

Thierry Duguet, who oversees CWT Meetings & Events' global marketing, said that smartphones had become an integral part of everyone’s lives. "With Meet by CWT M&E, we help event and meeting planners ensure increased engagement and a positive meeting experience for delegates. At the same time, we’re making sure their companies are getting better value by making it simple for everyone to make the most of every meeting."

CWT Meetings & Events, the meetings and events division of Carlson Wagonlit Travel, initially piloted the app in the Nordic region. Since the successful trial, it has become available for everyone to download from the Apple App Store and Google Play.

Pernilla Andrén, senior director, CWT Meetings & Events, Nordic countries, added that although event apps have been around for a while, they were mostly used for bigger events. "We’re now leading the trend towards using them for small and mid-sized meetings. People want to be able to easily access meeting details on their smartphone. Our app means they can do just that."


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