As part of the event series, the agency will deliver three roadshows for the contact lens company in Bristol, Birmingham and Manchester this October. "The aim was to find unique venues in targeted locations. They needed to host up to 200 guests cabaret-style for a good attendance," said Charlotte Wilson, managing director of Pure Events. The agency has successfully secured the Bristol Science Museum, the Jaguar Experience in Birmingham and Hotel Football in Manchester.
"We are delighted to be working with Pure Events. They worked quickly to find us effective solutions for this event with a relatively short time frame," said Fiona Phelan, UK and Ireland customer marketing manager for CooperVision. "We look forward to producing what we expect will be a successful stream of events within the next few months."
Pure Events has also won a series of product launch events with CooperVision. These include private screenings at the Everyman cinema in Leeds and Birmingham, the Showcase Cinema De Lux in Bristol, the IMC Savoy Cinema in Dublin and Altitude in London. "The aim here was to offer distinctive, state-of-the-art screening rooms, shying away from conventional high-street cinemas," explained Wilson.
"We are thrilled to be working with CooperVision on these innovative events. They are a fabulous new client to have attained and we hope that we can grow our relationship with them over the course of the next year."
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here