CooperVision appoints agency Pure Events for roadshow series

CooperVision has appointed Pure Events to run a series of business roadshows and product launches.

As part of the event series, the agency will deliver three roadshows for the contact lens company in Bristol, Birmingham and Manchester this October. "The aim was to find unique venues in targeted locations. They needed to host up to 200 guests cabaret-style for a good attendance," said Charlotte Wilson, managing director of Pure Events. The agency has successfully secured the Bristol Science Museum, the Jaguar Experience in Birmingham and Hotel Football in Manchester. 

"We are delighted to be working with Pure Events. They worked quickly to find us effective solutions for this event with a relatively short time frame," said Fiona Phelan, UK and Ireland customer marketing manager for CooperVision. "We look forward to producing what we expect will be a successful stream of events within the next few months."

Pure Events has also won a series of product launch events with CooperVision. These include private screenings at the Everyman cinema in Leeds and Birmingham, the Showcase Cinema De Lux in Bristol, the IMC Savoy Cinema in Dublin and Altitude in London. "The aim here was to offer distinctive, state-of-the-art screening rooms, shying away from conventional high-street cinemas," explained Wilson.

"We are thrilled to be working with CooperVision on these innovative events. They are a fabulous new client to have attained and we hope that we can grow our relationship with them over the course of the next year."

More: 

Pure Events hires new marketing manager

Colgate-Palmolive appoints Pure Events for one day conference

In Pictures: Pure Events summer party

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

First look: The Eastside Rooms in Birmingham to open in 2020

First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

An introvert's guide to networking in four easy steps

An introvert's guide to networking in four easy steps

From icebreaker questions to standing out in a crowd, one event planner offers tips for connecting in a roomful of strangers.

BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

LATEST JOBS