Exclusive: Redken chooses Wolf & White for European Symposium 2016

Redken New York has selected agency Wolf & White to deliver the Redken European Symposium 2016, a biennial hair show and educational event in Barcelona.

Redken Symposium 2014
Redken Symposium 2014

The event, which won Fashion, Clothing & Footwear Event of the year for Zibrant at last year's C&IT Awards, will see more than 1,200 global hairdressers travel to Barcelona in April for three days of inspiration and education, including presentations and shows.

Following a multi-agency pitch, Wolf & White has been selected to deliver the event, managing all elements of the show, including logistics, production, video, wardrobe, models and choreography.

In addition, the agency won a pitch to manage the Redken UK group travel, logistics and activities for the 150 people attending the global symposium.

Lex Butler, creative director and owner of Wolf & White, said: "I am so proud of our success over the last 11 months and the trust, commitment and enthusiasm from every new client is more rewarding than we ever imagined. These wins are extremely exciting and the start of very special relationships. We stand by our mission to be the agency of choice for the luxury retail, hair, fashion and beauty sector."

More:

Exclusive: Wolf & White to deliver ghd event in London 

Five agencies to watch in 2015: Wolf & White

Brand experience: Redken's obsession with events 

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS