Exclusive: Redken chooses Wolf & White for European Symposium 2016

Redken New York has selected agency Wolf & White to deliver the Redken European Symposium 2016, a biennial hair show and educational event in Barcelona.

Redken Symposium 2014
Redken Symposium 2014

The event, which won Fashion, Clothing & Footwear Event of the year for Zibrant at last year's C&IT Awards, will see more than 1,200 global hairdressers travel to Barcelona in April for three days of inspiration and education, including presentations and shows.

Following a multi-agency pitch, Wolf & White has been selected to deliver the event, managing all elements of the show, including logistics, production, video, wardrobe, models and choreography.

In addition, the agency won a pitch to manage the Redken UK group travel, logistics and activities for the 150 people attending the global symposium.

Lex Butler, creative director and owner of Wolf & White, said: "I am so proud of our success over the last 11 months and the trust, commitment and enthusiasm from every new client is more rewarding than we ever imagined. These wins are extremely exciting and the start of very special relationships. We stand by our mission to be the agency of choice for the luxury retail, hair, fashion and beauty sector."


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