Exclusive: TBA hosts eBay's professional seller events following account win

Agency TBA held its first event for eBay last week (2-4 September), after being appointed as the company's preferred agency earlier this year.

eBay professional seller event at B1, London
eBay professional seller event at B1, London

Held at B1, a blank canvas warehouse space in Holborn, London, the event was attended by more than 600 professional sellers and focused on specific sectors including technology, home, garden and fashion.

Designed to reinstate the ecommerce brand as 'partner of choice' for professional sellers, each day comprised keynote presentations from senior eBay executives, as well as inspirational talks from external presenters including technology trends expert Paul Papadimitriou, and designer and co-founder of Red or Dead, Wayne Hemingway.

In addition, the event hosted group workshops to discuss key topics and upcoming market trends, bespoke sessions, and opportunities to network with fellow professional sellers and share success stories. The event also coincided with the brand’s 20th birthday this month, for which more celebrations are planned over the coming weeks in the UK and US.

The ongoing programme of events for which TBA will be responsible aims to provide professional sellers with an opportunity to physically engage with eBay in a face-to-face environment, and give them to tools to successfully market and grow their businesses using eBay’s selling platform.

Berengere Chaintreau-Fuchs, senior manager, professional seller engagement for eBay in the UK, said: "Professional sellers are at the heart of everything we do at eBay. We love to hear from them and it is very important for us to engage with our Sellers in a live environment, too. At events like this, they can meet the eBay teams who are committed to their success. We're recognising the great entrepreneurial spirit of these small businesses, and are proud to support and help them maximise their business potential on our Marketplace."

Karen Swift, TBA account director, said the idea was to create a legacy event for professional sellers and eBay to reconnect through a live forum.

More:

TBA eBay and P&G account team 

Top 50 Agencies: TBA

TBA expands team with new appointments 

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

How mental health first aiders can spot workplace exhaustion

How mental health first aiders can spot workplace exhaustion

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

LATEST JOBS