The creative forum delivered by C&IT and its sister publication, Event, attracted more than 400 event professionals and trended on Twitter in the UK.
The one-day event offered a platform to explore the latest innovation in the events world and for corporate and agency planners to interact with suppliers, with around 1,200 meetings taking place throughout the day.
The Twitter hashtag #Event360 was used in more than 800 posts, generating a total of almost five million impressions and trending at least twice in the UK.
Representatives from brands including Barclays, Benefit Cosmetics and BMW were among the speakers with sessions including a Big Questions Live, Creative Catwalk and debate on event technology.
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