ICOMEX rebrands to become IBTM Latin America

Leading Mexican C&I event ICOMEX is to be rebranded as IBTM Latin America after joining the global portfolio of IBTM events.

ICOMEX will become IBTM Latin America
ICOMEX will become IBTM Latin America

The new IBTM Latin America will be part of the Reed Travel Exhibitions global portfolio and will serve the Latin America region, including South and Central America. The event first became part of the IBTM porfolio last year, which is expected to give it a ‘major boost’ and greater international presence.

Latin America 2016 will have a new hosted buyer recruitment strategy with delegates coming from international markets including Spain, Germany, France and the UK, as well as the US and Canada.

The event also expects to see a growth in suppliers from overseas, especially from DMOs and CVBs who are looking to meet with regional planners. The new focus on bringing in international buyers will also see more domestic Mexican suppliers, as well as those from North America and those from across south, central and Latin America.

David Hidalgo, IBTM Latim America’s show director, said: "With the change of name, we are truly part of the international IBTM events portfolio and we can now adopt many of the brand values that support each event. For example, the global themes for the ibtm knowledge programme can be used specifically for our region, combining local and regional emphasis as well as an international flavor."


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