Grass Roots to close Marlow office as profits improve

Grass Roots Meetings & Events has announced plans to close its Marlow office, as it reveals a £2.6m turnaround in operating profit.

Des Mclaughlin, divisional director of Grass Roots Meetings & Events
Des Mclaughlin, divisional director of Grass Roots Meetings & Events

The company said that structural changes to the offices are designed to allow further integration of the Meetings & Events team into its other two locations - Putney and Fleet. The move follows the closure of Grass Roots' Worcester office last year, as part of the ongoing consolidation of the division. 

After a £1.1m loss in 2013, £386,000 after acquisitions, Grass Roots saw a turnaround of £2.55m in 2014, following a series of changes within the business. In addition to the financial turnaround, there has been a 20% increase in staff numbers, as well as a new apprenticeship scheme. 

"The latest results have been achieved by unifying the division and re-focusing the core of the business," said Des Mclaughlin, divisional director of Grass Roots Meetings & Events.

"The results of 2013 forced us to metaphorically take some of our own medicine and look at how we can improve things. When I took over at Meetings & Events in 2013 we began the restructure immediately and the closing of our live production office in Worcester affected profitability."

Since then the company has unified four separate businesses into one division and overseen a complete turnaround of the finances. "There has been a real effort from everyone associated with Grass Roots to make this happen and these results offer real positivity moving forward into 2015," he added.

The Strategic Meetings Management department has witnessed 18% growth, while event delivery and delegate management have seen 43% and 27% growth respectively.

In March, Grass Roots announced three significant changes to its executive leadership team in order to achieve the agency's ambitious growth plans. 

More:

Top 50 Agencies 2015: Grass Roots Meetings & Events (11)

Former BI Worldwide director David Battley joins Grass Roots

Operating profit and turnover up, despite loss for WRG

Profit boost at The Appointment Group

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