Alton Towers plans hotel extension

Theme park Alton Towers has revealed plans to introduce a 74-room extension to its resort hotel, which will be available for corporate private hire.

Alton Towers plans new hotel
Alton Towers plans new hotel

The extension, which is in the early stages of planning, is aimed at encouraging guests and corporate groups to extend their stays at the resort.

Speaking about the potential new development, hotel operations director, Janet Gurr, said: "Whilst it’s something we’ve been considering for a long time, we believe the time is now ripe to expand our offering to cater to even more guests in search of the perfect short break or corporate event." 

The news follows the announcement that the park’s visitor numbers have been heavily impacted by the Smiler rollercoaster crash in June, which saw Alton Towers close and several corporate groups relocated. The resort was unable to comment on how the crash had impacted on corporate business.

"The accident in June was a devastating event, for which we have accepted responsibility and are deeply sorry," said an Alton Towers spokesperson.

"We have been humbled by the grace and fortitude of those who were injured, and their families, and will continue to do whatever we can to support them."

Representatives added that in addition to the introduction of new safety measures, the park’s marketing activity had been ‘significantly reduced’ during this period.

More:

Alton Towers relocates corporate groups after Smiler crash

Alton Towers to launch tree-top teambuilding package

New corporate packages for Alton Towers

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