Agency Forum: Six top takeaways

As C&IT's annual Agency Forum came to close last week (7 August), delegates shared what they'll be taking away for the future.

C&IT Agency Forum 2015, Mercedes-Benz World
C&IT Agency Forum 2015, Mercedes-Benz World

Technology insight

For the fast-moving events industry, technology is always at the forefront of agencies’ minds. "I liked Jez’s technology talk- I’m really interested in the new tech and the way in which the market is moving forward," said Dan Wheeler of AOK Events. "He gave some insight into the new things that are happening, which is definitely something to think about for the future."

Think ‘big in the boring’

For many delegates, Greg Nugent’s speech on the success of the Olympic Games really struck a chord, particularly his advice to think creatively about all aspects of an event-even those that seem dull. "Learning about how an event as huge as the Olympics was produced is very inspirational for me," said Ella Mould, account executive at Mabrouka Events. "If something like that can be pulled off, it gives me a lot more confidence for smaller events."

One-on-one time with suppliers

Delegates cited one-on-one time with suppliers as ‘highly valuable’, adding that it gave them the opportunity to understand what venues need from agencies. "Meeting new suppliers is extremely useful to me," said Frances Green, founder of Green & Pleasant Events. "I’ve been able to give out briefs for events that we’re planning-including some that we’ve hit a brick wall with. I’ve learnt a lot about some new venues."

Understanding the face of procurement

Phil Whetter, director of SomeBrightSpark said he enjoyed getting to know the ‘human face’ of procurement, during the session with Jaguar Land Rover’s senior buyer – events, Nathalie Maddocks, client and procurement director at WRG Live, Andrew Gilkerson, and Tina Fegent, owner of Tina Fegent Marketing Procurement and Consulting. "It was great because we’re sometimes guilty of talking about procurement without really understanding their view. It was nice to hear their side of the story."

Advice from clients

Peter Clark, senior project manager at Pumphouse, said that hearing what clients want and need was useful, as the advice could be taken back to the office. "It’s always useful to hear what your clients really think and how we can use that advice and knowledge for the future."

Small agencies matter

For Yvonne Beatty, director of Tapestry Events, learning that corporate companies appreciate small agencies was invaluable. "I posed a question to Rachel Hobson of BAE Systems about the size of agencies during her panel session. I asked whether large corporates always go with bigger agencies and I was really pleased that she said no. It’s great to know that when it comes to events, relationships and what you can do for the client are much more valuable than your size."


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