Riggall will be based in the agency’s London office and will work across a broad range of clients, including a number of new ones. He previously worked in senior roles at digital agencies including SapientNitro and The Social Partners for clients such as Unilever, Allianz, Mercedes-Benz, Xbox and Carlsberg.
Jason Megson, managing director of George P Johnson UK, said: "We’re delighted to welcome someone of Nick’s calibre to the GPJ team. His appointment is a testament to our commitment to deliver clients relevant and innovative experience marketing solutions."
Riggall added: "George P Johnson’s passion and relentless obsession to create compelling brand experiences was a significant attractor. It’s matched by the businesses’ determination to challenge the status quo, which plays perfectly into the opportunities opened up by the rise of digitally enabled audiences."
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