The Covent Garden-based creative studio will complement CI Group's two other businesses – Corporate Innovations and Roundtable – to provide a 'full-service marketing communications offering'. While Ellipsis will provide creative solutions, Corporate Innovations will provide both B2B and B2C events, and Roundtable, which CI Group acquired last year, will concentrate on strategic brand development, engagement and advocacy.
Ellipsis MD Chris Hoskins will continue to manage the company, while Corporate Innovations and Roundtable will continue to work from their respective offices in Oxfordshire and London.
David Watt, managing director of Corporate Innovations and CEO of CI Group, said the addition of a dedicated creative studio with high-profile event production capability would add a new dimension to the business. "Together, Ellipsis, Corporate Innovations and Roundtable provide a broader, full service, integrated, marketing communications partner for clients across multiple sectors delivering behaviour change, ROI and tangible business benefits."
Chris Hoskins, MD of Ellipsis, said: "For a number of years Ellipsis has been a highly successful boutique creative studio, however we feel we have much more to offer and the collaboration with CI Group will make all three agencies stronger.
• For more breaking news, as well as in-depth features, sign up to C&IT Magazine's daily Newstracker here