60 Seconds With... MICEBOOK CEO Chetan Shah

Since launching last summer, 730 buyers, including BI Worldwide, Banks Sadler and Zibrant Live have signed up to MICEBOOK's database. CEO Chetan Shah talks to C&IT about its development.

The MICEBOOK team in its Traveltech Lab office
The MICEBOOK team in its Traveltech Lab office

What has MICEBOOK been up to in the last 12 months since its launch?

Since MICEBOOK launched last summer, 730 buyers, including BI Worldwide, Banks Sadler, Zibrant Live and CWT Meetings & Events have signed up to the database, which now has more than 4,200 suppliers on board.

We have done lots of work with our industry partners to try and get the message out there to DMCs, convention bureaus, hotels and event planners, to communicate what MICEBOOK can actually do for them.

London & Partners has been the mantle convention bureau for MICEBOOK and, being based in the Traveltech Lab, we’ve had lots of close discussions about what we’re trying to achieve. London & Partners is the leading light to communicate to other CVBs how they can get their objectives met.

Have you had any feedback from agencies and event planenrs yet?

The agencies we have spoken to have loved the idea, particularly now we have introduced the note sharing tool. This allows event planners to write notes on suppliers that they may have gathered during site visits or fam trips, which can then be shared with the entire agency. Historically, when an event planner leaves the company they take their knowledge away with them, but this tool allows that knowledge to stay with the agency, as well as the individual.

MICEBOOK has recently the JUICE Reward Scheme, what does this mean for users?

If an event planner is using a DMC that isn’t on the database they can create a profile for them on MICEBOOK. If that supplier then becomes a paying customer the event planner will be rewarded with £15 worth of high street vouchers. The scheme is there to incentivise them to help create an even larger database.

What are your targets for future growth?

Our objective is to continue marketing and to develop more functionality based on feedback from event planners. Our vision has changed quite a bit since launching. We originally saw this as a tool for event planners but it has now evolved into a tool for agencies. We want to quadruple the number of suppliers on the database and to grow buyer numbers into the 1000s. MICEBOOK has to be the best tool on the market.


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