Cameron said it was important for Britain’s business visits and events sectors to join forces, and that a board would be established to identify the events that Britain should be holding. "We will then work in partnership across government to back the biggest and best bids that the UK can work to host and which are affordable within fiscal constraints."
Michael Hirst OBE, chair of the Business Visits & Events Partnership, said the speech showed that the government had been listening to the events industry. "It’s now committed to working in partnership with us as we work to grow this already significant £42 billion sector further," he added.
The speech, delivered on Friday morning (17 July) at an event in St Austell, Cornwall, announced a number of initiatives designed to support the UK’s overall tourism industry, including creating a better coordinated sector, skills and jobs, improved transport, reforming regulation and an improved welcome. These initiatives will also play a part in delivering greater benefits for the events industry.
The prime minister's comments form part of a wider Business Visits and Events Strategy, which is currently being developed by the new Secretary of State for Culture, Media and Sport, John Whittingdale and Tourism Minister, Tracey Crouch, having been announced last April by the then Secretary of State for Culture, Media and Sport, Sajid Jarvid.
UKinbound, trade association for inbound tourism, also supported the prime minister’s comments. Deirdre Wells OBE, the organisation’s CEO, said: "Improving the service which our visitors receive from the ‘border to their bed’ - including visa processing and transport connectivity - is something for which we at UKinbound have long campaigned. We look forward to partnering with the Government to grow this important industry right across all parts of our beautiful country."
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