60 Seconds with... Marco Forgione, EVCOM CEO

C&IT caught up yesterday (2 July) with EVCOM CEO Marco Forgione at 'EVCOMference' at the ACC Liverpool, about the conference and the association's future plans.

Marco Forgione, EVCOM CEO
Marco Forgione, EVCOM CEO

Do you feel EVCOMference has been a success?

It’s been a tremendous success and the feedback we’ve had has been great. Delegates have told us they’ve enjoyed the specific content and themes. I think bringing in presenters from outside our field has been helpful as it gives us a fresher look at what’s actually possible. The key thing which EVCOM stands for is communication. We’re working on behalf of our clients to help them achieve their business objectives using communication tools - whether that’s meetings, experiential, film, digital or mobile content, it’s all about effective impact.

What developments do you think we’ll see in the industry over the coming year?

At the moment the biggest change is the way in which clients are seeing our sector. There’s a demand for a more targeted approach to communication. I think there’s going to be further growth in live and experiential events, particularly as we’re able to better analyse the outcomes and see what the real impact is. Film and screen content is also becoming increasingly valuable for events and I think we’ll see developments in this area.

What are EVCOM’s plans for the next 12 months?

The biggest commitment is to deliver on our promise to help make our members more successful. That will happen through education, training, affecting changes across the communication landscape and reaching out to a broader community. We want our members to be able to draw on the best services from the whole of the creative sector. The biggest innovation has been the development of EVCOM Academy, which will be launched in September. We’re bringing together a series of key streams of education, training and future-scoping, to be delivered in a single event towards the end of September.

More:

EVCOM conference kicks off in Liverpool

EVCOM membership fluctuates

Speakers announced for EVCOM conference 2015

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