Despite new members, there has been little change to the overall membership figures since 2014. "We've lost some members and gained others," explained Marco Forgione, CEO of EVCOM.
"According to C&IT State of the Industry research, we currently have around 58% of the key events agencies as members, as well as 86% of the tele-visual top 50. We want to do more to expand and retain members." In terms of new membership, he said there was a 50/50 split between events and tele-visual organisations.
At the AGM in London yesterday (1 July), members voted in favour of student membership, to further increase numbers and encourage young people to join the association.
Steve Garvey, chairman elect of the association, said EVCOM’s goal was to improve its existing services, as well as boosting membership. "By attracting new members, we can create a greater pool from which everyone can generate business," he said. "I’m particularly pleased that we’ve voted in favour of student membership as we haven’t done enough to attract young talent. Young people are the future of the industry and I want to hear their fresh ideas."
In addition to developing membership, Garvey said the association would be focusing on its communication strategy, awards, education and networking opportunities for members.
The EVCOMference kicked off last night (1 July) at ACC Liverpool, attracting more than 140 of the association's members, including representatives from Oglivy and Barclays. Though numbers are slightly down on last year, Forgione said all the content would be made available online for members, in line with its enahnced communication strategy.
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