Exclusive: BI Worldwide to launch content division

BI Worldwide is planning to launch a content and engagement division by the end of the year, as part of its goal to double the size of its event department by 2018.

BI Worldwide operations director Shaun Casey
BI Worldwide operations director Shaun Casey

Operations director Shaun Casey, who joined the events and performance improvement agency earlier this year, told C&IT that BI Worldwide is considering all options including both growing its own content division or acquiring a specialist agency.

"The new division will focus on developing content strategies for clients to help them to engage participants at events," said Casey. "By 2018, we want to double the size of the events department from a profitability perspective, which is quite an aggressive goal and we're not expecting it all to be organic.

"We are currently looking at three specific companies on the content/production side as potential acquistions as well as considering growing our own, and we hope to make a decision on this in the next three to six months."

He added that the agency is looking at bringing behavioural economics, which it uses heavily on the performance improvement side of the business, and applying it to audience engagement in the events business.

"It makes total sense and fits nicely with our expansion into content design," he explains.

In March, BI Worldwide reported sales growth of 40% in the six months from July to December 2014. Sales at the end of December were £36m, compared to £25m at the same point in the previous year.

MORE:

Top 50 Agencies 2014: BI Worldwide (24)

BI Worldwide appoints Amanda Wright to leadership team

A List 2015: Louise Thody, BI WORLDWIDE

Former BI Worldwide director David Battley joins Grass Roots

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
World's pharmaceutical professionals heading to Milan in 2020

World's pharmaceutical professionals heading to Milan in 2020

Fiera Milano will host CPhI Worldwide, welcoming more than 47,000 delegates from 150 countries.

Why should events be sustainable?

Why should events be sustainable?

A panel of event professionals at the C&IT Corporate Forum discussed the issues surrounding sustainability.

5 macro-trends that could disrupt the MICE industry

5 macro-trends that could disrupt the MICE industry

PCMA report suggests biodegradable, 3D-printed meeting spaces could be part of the industry's future.

C&IT launches top incentive agency survey

C&IT launches top incentive agency survey

This year's State of the Industry: Incentives Report will include the Top 20 Incentive Agencies in the UK.

FIRST appoints chief people officer

FIRST appoints chief people officer

In the newly created role, Jeanelle R. Beach will oversee the People & Culture Team for all FIRST global offices.

The rise of rooftop venues

The rise of rooftop venues

More and more rooftop spaces are popping up in exciting locations around the world, says Tobacco Dock's Jonathan Read.

Profit warning issued by Ryanair

Profit warning issued by Ryanair

Airline reduces profit expectations by £88m, blaming drop in fares caused by competition during winter.

'Waste can be reduced if the client, organisers and caterer work together'

'Waste can be reduced if the client, organisers and caterer work together'

Allan Heard from 30 Euston Square explains how both food and other forms of waste can be tackled through closer collaboration.

Robots don't always make the best staff

Robots don't always make the best staff

The Henn na Hotel in Japan is 'firing' its robot staff after they failed to reduce costs or workload for employees.

Overcoming event preconceptions

Overcoming event preconceptions

Why event planners should reconsider their initial thoughts about different venues, brands and destinations.

LATEST JOBS