Exclusive: BI Worldwide to launch content division

BI Worldwide is planning to launch a content and engagement division by the end of the year, as part of its goal to double the size of its event department by 2018.

BI Worldwide operations director Shaun Casey
BI Worldwide operations director Shaun Casey

Operations director Shaun Casey, who joined the events and performance improvement agency earlier this year, told C&IT that BI Worldwide is considering all options including both growing its own content division or acquiring a specialist agency.

"The new division will focus on developing content strategies for clients to help them to engage participants at events," said Casey. "By 2018, we want to double the size of the events department from a profitability perspective, which is quite an aggressive goal and we're not expecting it all to be organic.

"We are currently looking at three specific companies on the content/production side as potential acquistions as well as considering growing our own, and we hope to make a decision on this in the next three to six months."

He added that the agency is looking at bringing behavioural economics, which it uses heavily on the performance improvement side of the business, and applying it to audience engagement in the events business.

"It makes total sense and fits nicely with our expansion into content design," he explains.

In March, BI Worldwide reported sales growth of 40% in the six months from July to December 2014. Sales at the end of December were £36m, compared to £25m at the same point in the previous year.

MORE:

Top 50 Agencies 2014: BI Worldwide (24)

BI Worldwide appoints Amanda Wright to leadership team

A List 2015: Louise Thody, BI WORLDWIDE

Former BI Worldwide director David Battley joins Grass Roots

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

First look: The Eastside Rooms in Birmingham to open in 2020

First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

An introvert's guide to networking in four easy steps

An introvert's guide to networking in four easy steps

From icebreaker questions to standing out in a crowd, one event planner offers tips for connecting in a roomful of strangers.

BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

LATEST JOBS