The Trailblazer scheme, which is designed to attract new talent to the industry, is being run in partnership with the Department for Business Innovation & Skills (BIS) and aims to have the first wave of apprentices employed within a year.
The committee’s aim is to ensure that all progress on the apprenticeship scheme is coordinated and communicated to the public, including all industry partners and groups involved. It will coordinate regular meetings to advance the standard, and maintain clear channels of communications throughout the entire process. This will includes the creation of press releases, abrand new website dedicated to the apprenticeship scheme and social media.
Reid works with MPI UK & Ireland and has a strong background in the events sector. He has also run his own marketing consultancy since 2003.
Mark Riches, MD at First Protocol and head of the Employer Advisory Board and Standard Development Board responsible for creating the apprenticeship standard, said: "We are delighted to have Hamish on board and supporting us in this specialist role. The committee needs leadership and Hamish is the perfect man for the job. This is not just down to his wealth of experience within the industry, but also his passion and desire to drive the apprenticeship forward with the same excitement and vigour as the rest of the Trailblazer team."
Reid said: "I am delighted to have been asked to chair the Communications and Engagement Committee. My experience with MPI UK&I and its goal of helping tomorrow’s talent is a natural fit for Trailblazers. Other industries have made these initiatives work, we have a lot of hard work to do and I hope to be able to encourage agency principals to help deliver the scheme."
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