For C&IT's annual State of the Industry Report, we surveyed and carried out in-depth interviews with more than 200 UK-based corporate event planners and agencies – see the Top 50 table here – about their event activity in 2014, general trends and challenges and the outlook for 2015 and beyond. Here are some of the key numbers:
81% agencies surveyed by C&IT expect growth in turnover, profits, or both in 2015.
38% of corporate event planners expect their budgets to remain static/flat in 2015, while 34% expect to see an increase.
59% of corporates expect an increase in the number of events they organise in 2015.
88% of agencies surveyed said London was the UK city they used most for events in 2014.
85% of corporates surveyed do not run an incentive travel programme.
86% of agencies increased their staff headcount in 2014, and 84% expect to do so in 2015.
20% of agencies surveyed described talent/recruitment as the top challenge facing their business in 2015.
35% of corporates say their biggest internal barrier to holding events is budget, 13% say resources are their biggest challenge
51% of corporates surveyed say they are using event apps in 2015.
73% of agencies took part in more pitches in 2014, compared to the previous year.
75% of agencies declined at least one pitch in 2014 (with some declining up to 200 pitches).
58% of agencies tell us they are members of EVCOM, HBAA has the second highest membership with 11%.
25% of agencies say they have witnessed an increase in incentives this year, while 15% have seen growth in roadshows and 13% cite a rise in the number of exhibitions.
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