London remained the top destination for hotel bookings in the UK, despite a 24.2% drop in the number of reservations compared to Q1 2014. Aberdeen witnessed the fastest rate of bookings growth at 18.5%, followed by Manchester (5.7%) and Birmingham (5.2%).
The report also found that the average hotel room rate had dropped by 2%, driven by a shift towards standard and economy hotels. The same was true of flights, with the business class booking share dropping by 7.3% in favour of economy class tickets.
Of these flights, the majority (52.8%) were to European destinations, followed by domestic bookings (26.7%) and intercontinental (20.5%).
The barometer is produced by CWT Solutions Group and analyses CWT’s data to create year-on-year comparisons, benchmarking changes and developments in the business travel industry.
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