Research commissioned by Destination Bristol and delivered by RJS Associates as part of the ‘UK Conference and Meeting Survey’ showed a rise in the number of events held in Bristol in 2014, as well as longer average event durations and an increase in the average event size. Around two thirds of Bristol’s venues took part in the research.
Head of tourism at Destination Bristol, Kathryn Davis, said the organisation had made changes to the way it promotes Bristol as a conference destination, focusing on delivery as well as local expertise.
"Using our own venue finding service as a benchmark, we have just had our most successful year, and what’s really exciting for us is that we are seeing even higher levels of enquiries in 2015 than 2014. While it is clear that some of this has been driven by Bristol’s status as European Green capital, it is also due to the increased availability of international scheduled flights into Bristol and the incredible breadth of venues and accompanying corporate experiences we have to offer."
She added that further improvements were likely, following the development of Ashton Gate Stadium, the new Arena and other upcoming investments.
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here
Have you registered with us yet?
Register now to enjoy more articles
and free email bulletins.