C&IT TV: Agencies share innovation ideas at Event360

Industry professionals from GPJ, drp, Bluehat Group and MD Events shared their ideas for innovation at events with C&IT at yesterday's Event360 at The Roundhouse.

Head of strategy and planning at George P Johnson, Gareth Dimelow
Head of strategy and planning at George P Johnson, Gareth Dimelow

Ideas that arose included the concept of collaboration and hybrid meetings, new event apps to engage delegates, augmented reality and livestreaming.

The new Traces app was also discussed, with head of strategy and planning at George P Johnson, Gareth Dimelow, claiming the app offered a 'really interesting opportunity' for event planners.

More:

Event360: Virtual reality to go mainstream in events

Record-breaking Event360 attracts more than 400 event professionals

Event360: Back to basics for delegate engagement, say HP and Sony

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