Event360: Virtual reality to go mainstream in events

Virtual reality (VR) and its latest spin-offs were named the top emerging tech trends for conferences and events by an expert at Event360 yesterday (23 June).

Rewind's Solomon Rogers discusses technology at C&IT's Event360
Rewind's Solomon Rogers discusses technology at C&IT's Event360

According to Solomon Rogers, founder of Rewind FX, VR technology needs to be experienced to be understood. "It’s a way of going to another place, or even another universe. It can never replace physical events but it’s a great way to capture content and distribute it to a wider audience."

He added that it could become one of the most powerful educational tools for meetings, conferences and workshops, as well as working post-event: "All the VR market needs as it grows is more content – you can provide that with your events. VR giveaways, such as Google Cardboard, can give delegates a high-quality experience of an event to take home with them."

VR spin-offs, such as augmented reality and Hololens/MxR (mixed reality) were cited by Rogers as the next stage in development.

"MxR seems like science fiction but it will be used for corporate events," he said.

Other types of technology "gaining popularity with event planners" included wearable tech, beacons, which can be used as an on-site people tracker, hologram projection, 3D printing, projection mapping and drones.

"Technology is developing so rapidly. Amazon are in the process of using drones for deliveries. In terms of conferences, they’re being used to capture events from all angles; we'll even be able to fly them ourselves" explained Rogers. 

More from Event360:

In Pictures: Event360 at Roundhouse London (part 1)

Event360: Venues let themselves down on attention to detail, says panel

Event360: Back to basics for delegate engagement, say HP and Sony

More on event technology:

Smartphone technology leads way for event industry

Top 10 tech trends for 2015

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