Event360: Back to basics for delegate engagement, say HP and Sony

Representatives from Sony Mobile and HP said that 'event basics', such as food and wi-fi, are key to maintaining customer engagement.

Event360: Back to basics for delegate engagement, say HP and Sony
Event360: Back to basics for delegate engagement, say HP and Sony

Speaking during a case study panel session at Event360, Melissa Noakes, head of brand experience at Sony Mobile, said that good coffee, quality food and fast wi-fi encouraged customers to stay at events longer.

"At the Mobile World Congress we wanted to attract as many customers to our stand as possible. By providing what people wanted, we were able to achieve 90% customer satisfaction."

In line with its goals to keep stand visitors happy, Sony Mobile set up a customer-centric zone, offering access to charge points, wi-fi, comfortable seating and quality refreshments. As a result, the company averaged 80 minutes with each of its customers.

Jane Culcheth-Beard, manager of WW Programs and Central EMEA Events, global marketing at Hewlett-Packard agreed that the emphasis should be on the simple things, saying that event planners should "never underestimate food". 

She went on to point out that, in a digital age, it’s easy to collate data from events and see where and how they are retaining delegate engagement. "Data is king and it’s important to collect as much as possible during an event, including photos. The images will show how engaged delegates are."


Venues let themselves down on attention to detail

In pictures at Event360

60 Seconds with Sophie Begg at Event360

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

A List 2017

C&IT's annual A List celebrates the rising stars from the top UK event agencies

Latest Jobs