Event360: Venues let themselves down on attention to detail, says panel

Poor service and lack of attention to detail are the top frustrations with venues, according to a panel of event professionals including BMW, Barclays and Benefit Cosmetics, at Event360 this week (23 June).

A panel at Event360
A panel at Event360

During a Big Questions Live session featuring both corporate event planners and agencies, the panel cited a number of problems they had when working with venues, but also agreed that it is important to work together and maintain a good relationship.

Yvonne Holden, general manager of Events at BMW, said: "My biggest venue frustration is the attention to detail in terms of the finish – we’re always looking at that and that’s where venues let themselves down. Those finishing touches are really important."

Rory Steel, managing director at agency Steely Fox, said: "Quality of service in terms of the interaction of staff with guests is a key problem. Our clients want their products served in a particular way, and the venue’s service might not be up to standard. We often look for spaces we can have complete and utter control of and try to bring in our own staff and bartenders so we can control that key interaction."

David Balfour, managing and creative partner at LIGHTBLUE Worldwide, said that while problems do arise, its important for agencies to have a close partnership with venues. "We may get tight deadlines and sign off, but that’s when we need to work together as partners – its all about communication. I say to my guys, make sure the venues are on our side, not working against us," he explains.


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