Having previously been held in Barcelona, Lisbon, Istanbul and Oslo, the Meetings & Incentives Forum Europe, Summer 2015 is coming to Scotland for the very first time next Monday (29 June).
The event, which will be held at the Edinburgh International Conference Centre (EICC), is expected to give the capital an economic boost of nearly £1 million.
The successful bid for the M&I Forum Europe, which will see more than 7,500 meetings take place in the space of only four days, was put together by the Business Events team at VisitScotland.
Scottish companies taking part include The Gleneagles Hotel, Glasgow Science Centre, The Royal Yacht Britannia, Crieff Hydro, Trump Turnberry, and VisitAberdeen.
Amanda Ferguson, meetings and incentives marketing manager at VisitScotland, said: "Quite simply, Scotland has never before hosted an industry meetings, incentives, conferences and exhibitions event on this scale. Not only will it provide us with a once-in-a-generation opportunity to showcase Scotland to hundreds of lucrative buyers from across Europe and the rest of the UK, but the event itself will also provide a significant economic boost for Edinburgh."
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