Following the kick-off, the event will launch into a session on the big questions facing the events industry, from agency delivery to audience engagement. Several major brands will be there to share their expertise throughout the morning, including Benefit Cosmetics, Barclays, BMW and LIGHTBLUE.
During the afternoon there will be a specialist session on destinations, with input from key convention bureau managers. Later in the day representatives from Sony Mobile, HP and Jack Daniel's will present snapshot case studies, before a Creative Catwalk and an in-depth discussion on the latest consumer tech trends.
Registration for the event has now closed. However, two sessions from Event360 will be broadcast through a live stream which can be found here. The first, which starts at 9.15am, will feature Tim Dingle, chief executive of the London School for Excellence Training. At 2pm the case study session will also be available online.
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