TRO partners with Sheffield Hallam to launch events course

Events and experiential marketing agency, TRO, has announced it will be collaborating with Sheffield Hallam University to launch a new events course.

Ellie Montague joins TRO on placement
Ellie Montague joins TRO on placement

The International Events Management with Experiential Marketing course, which will include a one-year industry placement for successful students, is due to start in September 2016. TRO will assist with the delivery of course materials and content, as well as providing real-life case studies for students.

As part of its commitment to supporting student development, the agency has hired one of the university’s third year Events Management BSc students for a one year internship. Ellie Montague will come onboard as an events team administrator, supporting the agency with venue sourcing, events organisation and communications.

Nicky Morgan, group talent director at TRO, said the university had a history of delivering high-quality event management degree courses. "A number of our account executives and managers have either studied at Sheffield Hallam, or joined us on work placements, so it feels entirely natural to formalise our association in this way," she explained.

Mark Norman recruitment lead for Events Management at Sheffield Hallam added that the new course would provide students with the necessary skills to compete in a rapidly growing sector and learn on-the-job skills before they graduate.


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