Allianz appoints Paragon for 125th jubilee event

Europe's largest insurer, Allianz, has appointed agency Paragon to arrange its 125th year jubilee commemoration in July.

The Paragon team
The Paragon team

The event, which will be held in Allianz Park in North London, will be a fundraising function for more than 3,000 guests.

David Keel, head of communications at Allianz Insurance, said the company was impressed with Paragon’s creative approach to the brief, which included a theme, activities and entertainment. "They also put significant thought into the logististics of managing such a large event," he added.

Phil Boas, director of brand engagement at Paragon, said the company was pleased to be working on such a large-scale event, which had been specially designed to help Allianz support its chosen charities.

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