The purpose-built conference centre says it has also seen a 7% increase in new bookings for 2014/2015 compared to the previous year and a 75% increase in repeat bookings for the same period. The figures were calculated based on the number of association events held at the ICC from 1 May 2014 to 30 April 2015.
One association event that has returned to the ICC Birmingham every year since it first opened is the British Small Animal Veterinary Association (BSAVA) congress. This year it welcomed more 8,000 delegates and exhibitors for its 25th anniversary event.
Amanda Stranack, head of congress for BSAVA, said: "The ICC provides high-quality conference space and an exceptional level of service and they’ve been able to accommodate our growing number of delegates each year.
"With a comprehensive scientific-programme, an exhibition and keynote speakers we need a venue that can provide flexible, purpose built space and that’s exactly what the ICC does. It’s always been an easy and obvious choice for us to return – in fact, we’ve already booked for the next three years taking us to 2018."
Catherine Newhall-Caiger, the venue's business development director, said the ICC's success is down to three core factors; location, flexibility and customer service. "With fantastic transport links to air, road and rail and over 6,200 hotel bedrooms and 200 restaurants, bars and nightclubs within easy walking distance of our venue, it’s perhaps no surprise that many associations report an increase in their delegate numbers when they hold their event with us – therefore contributing to repeat bookings and extensions to contracts," she said.
"We really do pride ourselves on our experience and put the customer at the heart of everything we do. Our organiser feedback proves this with an average Net Promoter Score of 68 over the past 12 months. We look forward to welcoming more association and corporate clients to our venue over the next year."
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