The day-long event will consider internet advertising's effectiveness from an audience perspective, with presentations from leading industry figures including James Hayr, head of content solutions at AOL, and Anais Hayes, head of brand innovation at Google.
It will be held in the centre's largest space, the Congress Hall, starting at 10:30am and rounding off with early evening networking drinks. The venue's catering staff will provide a bowl food lunch and morning and afternoon refreshments during the day.
Lizzie Randall, IAB events manager, commented: "We chose the Congress Centre for this event as we have used the venue previously for another conference and we know the space works really well. We were also impressed to find out that Congress Centre has upgraded its AV equipment in the auditorium which is fantastic and the staff are extremely helpful and accommodating. The very central location is also hard to beat."
The IAB is the UK trade association for digital advertising.
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