Alton Towers relocates corporate groups after Smiler crash

Alton Towers has relocated two corporate events to alternative venues within the resort, following the Smiler rollercoaster crash on 2 June.

Alton Towers has relocated two corporate events following the rollercoaster crash
Alton Towers has relocated two corporate events following the rollercoaster crash

The theme park, which is currently closed, has utilised other sections of its resort including the Waterpark and Tree Top Quest for teambuilding activities. "Delegates have also been provided with two complimentary open-dated tickets to return when the theme park re-opens," said Rachael Cotton, head of trade and corporate sales at Alton Towers Resort. 

Alton Towers will remain closed on Friday 5 June, while the health-and-safety teams are on site. The park has issued a statement to say that it is co-operating fully with the investigation and communicating with the families of all those involved.

Dale Parmenter, CEO of drp and chairman of EVCOM said the incident would not prevent the events agency from booking the venue in future. "It was an unfortunate accident but these things do happen," he said. "We have a duty of care to our delegates, so of course we take such incidents seriously. We’re concerned with the way a company deals with these issues after they arise. Provided they communicate well and are open and honest about the situation and the results of the investigation, I don’t think it would deter us from booking future events at the park."

More:

Teambuilding gains popularity amongst corporates

Alton Towers launches new teambuilding options

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Center Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

LATEST JOBS