Alton Towers relocates corporate groups after Smiler crash

Alton Towers has relocated two corporate events to alternative venues within the resort, following the Smiler rollercoaster crash on 2 June.

Alton Towers has relocated two corporate events following the rollercoaster crash
Alton Towers has relocated two corporate events following the rollercoaster crash

The theme park, which is currently closed, has utilised other sections of its resort including the Waterpark and Tree Top Quest for teambuilding activities. "Delegates have also been provided with two complimentary open-dated tickets to return when the theme park re-opens," said Rachael Cotton, head of trade and corporate sales at Alton Towers Resort. 

Alton Towers will remain closed on Friday 5 June, while the health-and-safety teams are on site. The park has issued a statement to say that it is co-operating fully with the investigation and communicating with the families of all those involved.

Dale Parmenter, CEO of drp and chairman of EVCOM said the incident would not prevent the events agency from booking the venue in future. "It was an unfortunate accident but these things do happen," he said. "We have a duty of care to our delegates, so of course we take such incidents seriously. We’re concerned with the way a company deals with these issues after they arise. Provided they communicate well and are open and honest about the situation and the results of the investigation, I don’t think it would deter us from booking future events at the park."


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